Ted Demopoulos asked: You can make money from your blog by repackaging your blog content into information products and then selling those products.
Even if the same content is spread amongst six or twelve months of blog posts, many people will happily pay for an updated and organized copy, perhaps packaged as a book, e-book, course or audio product. You can use reader’s comments, questions and the popularity of posts to help determine what direction to go. You can even survey readers about what products they would like.
Some examples of popular information products follow:
Books:
To many people writing a book is a daunting task and it is a lot of work, but if much of the content is already written via your blog, it’s much less daunting and easier. You can pursue a traditional publisher, either directly or through an agent or one might even come find you as in my case, but don’t count on that.
Don’t expect to get rich using a traditional publisher, although you will gain a lot of prestige, credibility and respectability which can eventually translate to lots of money. My books have led to consulting, my mentoring program, and follow on products, and yes I got paid too.
You can also self publish, which is perfectly a respectable option these days, unlike so called “vanity publishing” of many years ago. You probably can’t get the big brick and mortar stores like Barnes and Noble or Borders to carry them, but Amazon certainly will.
Ebooks:
You can also publish an e-book, which is an electronic downloadable book. You typically produce the book in Microsoft Word and then convert it into Adobe’s PDF format for sale. The advantage of a e-book, besides no printing or shipping cost, is that whoever buys it can immediately download it and start reading it and lots of purchases are impulse purchases. Some people make a lot of money from e-books.
Audio Products:
Audio products are also very popular. You can sell CDs and/or mp3s which would of course be instantly downloadable.
One simple idea is to do a teleseminar, perhaps even for free, and then sell the recording.
Special Reports:
You can sell short, maybe 7-10 page, special reports on very niche topics.
Videos:
You can make videos, either using screen-capture, with software like Camtasia Studio, or full video, which is certainly much more involved.
Courses:
You can sell courses. Courses are typically a bunch of lessons which are delivered electronically, meaning over email, maybe one a day or one a week. They may include homework or similar that you look at and comment on, and of course I am sure you can use your imagination and come up with other ideas too.
A key point with information products: don’t be a perfectionist, you will never finish. Nothing is ever perfect; the value of an information product is not in perfection, but in the information.
How do you promote your information products? One technique is to offer free samples. For example: Tutorials, White Papers, Free Chapters, Teleseminars, etc. The rationale is “If their is free stuff is so good then their paid stuff must be even better” and that works. Other techniques include Google AdWords and recruiting others as affiliates to help you sell.
Create a video blog